Oral-B’s says its new $220 electric toothbrush, called “Oral-B GENIUS X with Artificial Intelligence,” will leverage data from sensors inside the brush head and Bluetooth to deliver AI-derived brushing tips through an app.
The company claims to have learned how to brush teeth real good by “deepening our understanding of consumer behavior across 60 countries.”
“Oral-B has created an algorithm from more than 2,000 brushing sessions to gain exclusive insights into brushing behaviors from around the world,” reads an incredulous press release.
